Google's John Mueller has clarified that the Disavow Tool is not intended for routine site maintenance. The tool, introduced in 2012 during the Penguin update, allows webmasters to inform Google about unnatural or spammy backlinks pointing to their sites. Its primary purpose was to assist sites in recovering from penalties related to paid or manipulative links. Search Engine JournalSearch Engine Journal
Mueller emphasized that the Disavow Tool should be used sparingly and only in specific situations where a site has a considerable number of spammy or unnatural links that could lead to a manual action from Google. He advised against using the tool as a regular part of site upkeep, noting that for the vast majority of websites, it's unnecessary. Google's algorithms are adept at ignoring low-quality links, reducing the need for manual disavowal. Search Engine Journal
In summary, webmasters should reserve the use of the Disavow Tool for exceptional circumstances involving significant link-related issues. For routine SEO practices, focusing on creating high-quality content and adhering to Google's guidelines remains the recommended approach.Search Engine Journal+6Search Engine Journal+6Search Engine Journal+6